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How do I Market My Roofing Business?

In the roofing industry, while word of mouth and referrals have consistently been the main drivers of new business, most people in business tend to forget that there are other techniques to boost their business that require time, effort and money.

As a result, we would like to share some marketing strategies to grow your roofing business (we want to thank Len Roofing & Remodeling company for their contributions as well) in front of more eyes while spending less money and time.

How to Make More Money: Cheap Local Marketing for Roofing Businesses

Before buying any roofing service, people will go to Google and start with the first ranking business they see on the first page. In that case, the higher your business ranks on the local listing, the more business you can keep while looking at reviews, ratings, etc. of customers to decide their choice. So, you have to work according to your marketing plan. Your first priority should be ranking for local web search.

How to gain customer trust

It will be great for a professional online appearance to have a website. Your website should have information about your services, how long you have been in the roofing business, service details, webmail and phone number so that they can reach you effortlessly. It acts as the main hub of your online reputation, including potential customers’ first impressions.

Remember that your business website needs to be mobile-friendly and fast-loading, as more search queries come from mobile than desktop. Regardless of devices, customers visit your site; you need to ensure a positive experience on your site to learn more, send you a text or email, or even fill out a form on your site.

How to Rank Your Roofing Business on Google Maps

First of all, you need to add your business to Google Maps. From there, you should use the main keyword in your company name. Then you may need to go back to all your local listings and update the NAP (name, address, and phone number) to the new keyword-focused business name.

Quick Response

Your roofing website needs to make things easy to get in touch with you quickly. You can do this by using a web chat option and launching a mobile app. Also, you need to add it for customers to review your business. Reviews are an important part of search engine optimization (SEO) as they influence your ranking.

How to Get Reviews as a Roofer

Customer reviews and word of mouth are the lifeblood of most local businesses. You can ethically encourage people to write reviews about your business on Facebook, Google and other social networks to improve your ranking. Start by asking previous customers to leave feedback.

You can also send a text or email after finishing a task, politely asking customers to share their thoughts and experience as well.

Social Networking for Roofers

Social signals hold a prominent role in how Google ranks your website; Your roofing business requires you to have social media as part of your digital marketing strategies. To share your content related to the roofing business, start with a Facebook page. Post a few blog posts on your website, with title like “Why do you need a regular roof inspection?” And share the link on Facebook, Twitter, Instagram, etc. to promote your business.


The roofing business, as any other type of business, needs online marketing to get noticed. It always aims to make a high-quality online appearance to gain new customers, regardless of the industry. Whether you specialize in new roofing, commercial roofing, or roof repair, your marketing efforts should shine a light on what makes you the most crucial option in your business area.

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